The Performance Marketing Group

 office (603) 521-8607

Executive Team

Edmond M. Hennessy
PMG's Founder & Principal

Mr. Hennessy has worked, with Client Companies for two plus decades and been responsible for generating $500-$750 Million Revenue (cumulatively), based on the application of PMG approaches & techniques. The genesis, of Mr. Hennessy's experience & expertise was grounded in the High-Tech Industry, which focused on sophisticated, added-value products and services in a range of Target Market Segments. Although he indicates that he grew-up on the Street, Mr. Hennessy served in Executive Management roles driving Worldwide Sales & Marketing organizations, building effective Partner / Channel Networks, solidifying Major Account and Key Strategic Alliances and Innovating Marketing approaches to support Major Product Launches / Roll-Outs, Competitive Attack Campaigns and New Market Development efforts. It is this combined Industry experience that provided Mr. Hennessy the insights & expertise that was so necessary to spawn the development, of PMG's unique Family of Program Products. Mr. Hennessy is a recognized Expert in his field and well-published in Industry circles. He is currently completing a new book that will be introduced in early 2008, titled "Market Warfare: Leadership & Domination over Competitors," which will share his breakthrough techniques. Mr. Hennessy has literally trained and developed thousands of professionals that carry these unique approaches to the Marketplace every single day. With the Battle Cry of Market Warfare, Mr. Hennessy confirms that this is not an idle chant, but a way of life.