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About PMG
The Performance Marketing Group (PMG) was created for the sole purpose of providing Practical, Results-Driven Programs that generate New Business, Wreak havoc on the Competition & Improve Performance/Productivity, within Captive Sales Distribution Channels for Client Companies. PMG has developed a mix of standard program products that have been proven over the last eighteen (18) years to deliver results. Based on PMG's broad Industry experience, its "mix" of products was developed, based on "common" needs that were identified with early-stage, Client experiences. PMG's founding team has been responsible for generating $500 Million to $750 Million Revenue, cumulatively, for various Client Companies.
Perspective
The Products evolved over many years of practical application. Client Companies varied by size, volume, stage in life-cycle, cultural considerations, complexity, etc, however the Products demonstrated their versatility & fit. Although PMG's products were based on sound fundamentals, the Principals assert that they were a result of "The Street not the Palace." The focus was on "execution & implementation." Client Companies had brilliant Strategies, however they had little means to turn them into solid, results. PMG's program products were a bridge to accomplish this.
Business Model
The PMG Business Model is broken down into three (3) basic components, which represent the Target Audiences for PMG's products & its methodology for doing business:
1) PMG's core business is developing and implementing
Marketing-based Programs. We have developed a framework that
corresponds to our clients key challenges, opportunities and problem
set. This framework translates Client needs into baseline
programs that are implemented to achieve tangible results. Given
this approach, PMG takes full responsibility for Program
implementation. This minimizes risk, assures program uniformity,
allows quick ramp-up and protects the Client's investment. PMG also
provides "pre-packaged" kits that are self-contained &
"implementation ready." Each kit provides the client company with a
framework for applying the Target Program to their business,
complete with Program Overview, Implementation Guide & Support
Materials. Case examples & Reference materials are included to
assist in the translational process. This optional approach appeals
to the Do-It-Yourself User and is available thru our Internet-based
Business. The kits were developed, based on years of Client
experience and provide a low-cost means of applying proven Marketing
techniques to your business. PMG consultants provide guidance &
direction, as required. Each of the kits are priced, as standard
products, available with or without Consulting Support Services. The
Target Audience for the "mix" of Program Products offered by PMG is
typically a Client Company that is under $100 Million in annualized
revenue, utilizes a Distribution Channel, provides an "added-value"
product or service and is experiencing "Changing Landscape" in their
business (Under fierce attack from Competition, realizing eroding margins,
seeing declining sales performance/productivity, experiencing
limited growth in core Markets, on the cusp of Changing the Rules,
etc.).
2)Many of PMG's products have a "training & development" component, as part of the overall package. This is a core competence of PMG. For professional Training & Coaching firms, PMG offers its "course-ware" on a Licensing basis. PMG consultants provide "train-the-trainer" services to Client Companies to allow them to quickly integrate PMG programs into their standard training format. Many of PMG's clients, in this area, "complement" their standard program offerings with PMG Programs. This allows a flow of New, Innovative Program Material & a source of Incremental Revenue.
3)PMG has developed a variety of Training Workshops(typically, One to Two Days) that concentrate on Skills Development. These Workshops are "customized" to fit the needs of the Client Company reflecting on their specific Industry/Market Segments, Applications focus, Product & Services mix, Target Audience, Competitive Influences, etc. PMG Consultants work with the Client Company to develop & characterize a "Profile," which is incorporated into the PMG Training Workshop. The Workshop speaks the language of the audience & is delivered in an "Engaging," Performance-based, format complete with Practice Drills, Problem-Solving Exercises & Compelling, Case Studies (based on actual "real-life" examples provided by the client company). Depending on the selected, Workshop, the audience can consist of Sales & Marketing Professionals, 3rd Party Distributors/Reps, Field Support personnel, Executive Managers, Owners/Principals, etc. These specialized, Workshops are available on a fee basis and are supported by dozens of Clients that have applied them to their business & achieved Outstanding Results.
Working Relationship
The Company's preference is to establish an "early-stage," relationship, based on the use of one of its program products. The objective is to prove the value of our products to the Client, which results in a continued, relationship & a demand for other Products & Services provided by PMG. It is common for PMG to become "Strategically" aligned with a Client Company, which requires a different level of attention & service. In this case, PMG & its Client, become "Partners." PMG has an active, sustainable base of Clients that vary in Size, Volume, & Complexity. Clients range from Start-Ups to Blue-Chip Companies, however the common thread is that PMG's Clients consistently realize "Results", based on the use of our Program Products & Services.
