office (603) 521-8607
This product is a specialized Lead Generation Program that provides
pre-qualified leads to your direct Sales Force or to a dealer /
distributor Network for your Company's products and services.
TOP™ can be used to create new sales opportunities within Target
Accounts, recruit / develop a dealer network, identify
opportunities within your installed base, assist in Account
development or support Major Product Introductions.
TOP™ combines three basic Marketing Elements: Telemarketing, Direct-Response & Prospect Data-Bases in one complete package.
PMG also offers a complete training package, which provides
powerful techniques to improve the effectiveness of Companies,
already utilizing Telemarketing or for those considering to set-up a
Telemarketing function.
TOP™ is one of our most popular products and has become a standard
of doing business for many Clients.
A TOP™ Application:
A Small, Company providing Information Services to Hotel Chains was
looking for a Low-Cost approach to reach General Managers to obtain
their inputs on the range of services needed & to pre-qualify their
interest in the Company's Service-based, Products. Other approaches
were not effective or were beyond the capabilities of the Company's
"tight" budget. The Company was gearing-up for a Major Product
Launch & needed a "fertile" base of Prospects. PMG designed a
Telemarketing-based Program that was "Professionally" structured
to cater to the Target Audience. In phase one, PMG conducted all
Phone Interviews with the Target Audience to "perfect" the Program.
The program generated in excess of seventy-five, early-stage leads
that supported the Product Launch Campaign. Without TOP™, the Client
Company would have kicked-off the Product Launch - "empty-handed."
Later in the Program, PMG set-up & developed an In-House,
Telemarketing Operation, which continues to support the Client
Company's needs.
Our Target Audience is sophisticated and difficult to reach. PMG's program got their attention and their staff was proficient, at speaking the language of General Managers and Operations VPs. Without this campaign, we would have been empty-handed from an opportunity perspective. We have since internalized these functions and this class, of campaign has become a standard of doing business.
- Senior VP Marketing