This skills development product is a proven, framework/process for the Marketing professional or Owner/Principal to "Master" the tough challenges of evaluating Market Potential and Fit. The Program provides the means to develop & implement effective Strategies. SFP uniquely matches your Company's capabilities with the needs and requirements of your Target Markets, in relationship to the strengths and weaknesses of the Competition. The output of the program is a Baseline Assessment of Business & a set of Action Plans that are "Ready-to-Roll." Many, Seasoned Executives & the Newly, Initiated, as well, can benefit from the use of this product.

An example of SFP in action:
An equipment manufacturer was struggling at the Divisional Level to put a compelling aspect into their Annualized Business Plan, which was competing with other Divisions for resource and investment funds. The Division was not in a strong position, with the Parent Company, as a result of past performance. Further, due to a recent reorganization, the Division brought in a Field Manager to take over the VP Sales & Marketing helm, at this critical juncture. The new VP was skilled and competent, however he did not have any
Strategic Planning experience, under his belt and was pressured to provide the Parent Company, with a solid Business Plan. He brought PMG in to scope-out the Target Market, Define a Winning Strategy, Characterize the Competitive Landscape, quantify / validate the Opportunity Base and facilitate the development, of the Business Plan.
The outcome was that the Parent Company bought into the Plan and even extended additional technology and resources to the Division. The by-product was that the Division continued to leverage PMG, resulting in full-implementation, of CRP, CPW, TOP and POP. After becoming fully ramped-up, the Division internalized many, of the PMG provided functions and programs into their operation. The VP continued to gain benefit from personal coaching / mentoring from his relationship, with PMG.

Tough spot to be in, in that, the company promoted me to a VP-level role, however there were demands that I did not have prior experience to fall back on. We had to get a lot of things done fast, considering the position and track record we had, with the new parent company. We discovered PMG and everything fell into place. At this stage, we have adopted PMG's approaches to our business fully.

- VP Sales and Marketing

Related resources

• Strategic Formulation Program Sample Client Session