This product exploits the installed base of your Competition to create "Replacement" opportunities that fit your Company's products and services. The program elements include comprehensive account plans/ strategies, competitive analysis tools, Tactical Guide, contact data, direct-mail response, qualified leads, sales aids, collateral material, etc.

CRP™ can be tied in with your sales compensation plan to incent the Sales Force or 3rd Party Network, resulting in "Spikes" in quarterly, Sales Performance.

CRP™ is available on a stand-alone basis or it can be bundled with TOP™ or other PMG products for maximum effectiveness.

CRP™ In Action:

A Leading, Equipment Manufacturer commissioned PMG to do a Market Survey to understand how the Competitive Landscape had changed. PMG's findings indicated that several Competitors were regrouping & Targeting New Markets. As a result, these Competitors were less, responsive to their Installed Base. PMG believed that there was an Opportunity to "Attack" the Competitors' Installed Base with an Aggressive, "Unhook" Program. A Competitive Replacement Program (CRP™) deemed, "Mission Possible" was Implemented, Worldwide. The Program wreaked havoc on the Competition & "caught them sleeping." Within the first nine (9) months, the Program generated $4.6 Million of New Sales at the Competitors' expense.

The Competitive Replacement Program stunned the Competition and was the highlight, during our fiscal year. The incremental revenue generated from this Innovative Program made a significant contribution to our bottom-line. It also created a Winning Atmosphere that rallied our internal and external troops. This Program should be a staple for serious companies that want to turn tide on the Competition.                                                      

- VP Marketing and Sales

Related resources

• Competitive Replacement Program Examples

Downloadable White Paper Competitive Replacement Program - An Untapped Golden Nugget